KT Stories《12怪盜》
DARLIE x 姜濤《Bread and Better》
The campaign was made in collaboration with TBWA\Singapore, Warner Music Singapore and OMG Singapore.
“This campaign is a testament to how pop culture and music can be powerful tools to ignite brand passion and drive deeper engagement across audiences, both existing and new. The song lyrics perfectly complements the impactful message,” said Mandy Wong, president of TBWA\Singapore. “It’s been a pleasure partnering with HSBC Singapore, TBWA\ Singapore, and our artists on this project. We believe in the ability of music to communicate where words fail. This collaboration has been truly inspiring, showcasing the power of music to help brands drive brand love and connect with audiences," said Becky Yeung, regional brand partnership, synchronisation and business director of Warner Music Asia. OMG Singapore also played an instrumental role throughout the creation process of the “Grow Your Wealth” campaign. From the design of the campaign, artist selection process, and music video production to the entire project coordination, OMG went beyond the usual scope of a media agency to bring to life engaging content and entertainment for a new generation of HSBC customers. OtherComments are closed.
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July 2024
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