KT Stories & Post天使濤送暖計劃KT the Santa
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Inner Coach Jeff | 「用我手中一票 換這首歌一個獎」 | IG |
聖誕倒數限定之「每日一姜」
Day 20 - Shell x NESCAFÉ Dolce Gusto
叱咤 我最喜愛的歌曲
商台903 | 我最喜愛的歌曲最後五強 | IG | FB |
投《作品的說話》: 叱咤 投票 link | |||
KSHKFC | 投《作品的說話》 | IG | |
Inner Coach Jeff | 「用我手中一票 換這首歌一個獎」 | FB |
Yahoo Buzz Awards 2022
天使濤送暖計劃
Other
聖誕倒數限定之「每日一姜」
Day 19 - MUSIUM DIV.
叱咤 我最喜愛的歌曲
聖誕倒數限定之「每日一姜」
Day 18 - Gin Lee Youtube Music Night
* 由於姜曆磁場太強大,原意在 YT Music Night兩周年推出的「每日一姜」post延遲了一天 ^_^;; Happy belated Anniversary~
* 由於姜曆磁場太強大,原意在 YT Music Night兩周年推出的「每日一姜」post延遲了一天 ^_^;; Happy belated Anniversary~
KT Stories & Post
叱咤 我最喜愛的歌曲
新城勁爆頒獎禮 (走勢至12.14)
Sponsors
《阿媽有咗第二個》
903 AllStar 籃球賽
聖誕倒數限定之「每日一姜」
Day 16 - Chanel
KT IG Story
12.15 | 姜濤姜糖聖誕咭 | |||
1 | 12:36 | 給八大電視台的祝福 | 備份 |
叱咤 我最喜愛的歌曲
王陽翎 | 為何要投《作品的說話》 | FB |
Other
聖誕倒數限定之「每日一姜」
Day 15 - WWF「地球一小時」
叱咤 我最喜愛的歌曲
DARLIE
(節錄)
By re-stating its functional proposition through an engagingly human story as told by Hong Kong’s top idol, Darlie has successfully evolved from a venerable but uninvolving brand to one that is relatable and inspiring to younger generations of consumers.
.
"Instead of just resorting to overt celebrity endorsement of functional benefits, we decided to do something much harder - find that sweet spot where a celebrity’s personal story and our brand belief intersect to form an emotional-functional proposition that is ownable by Darlie and cannot be replicated by other brands.”
.
The campaign launched with a video featuring Keung To, the mega star with an everyman image that is in sync with Darlie’s brand personality. A mix of live action footage and animation was used to recount the young idol’s poignant coming-of-age story - how he grew from a plain, overweight boy with neither friends nor self-confidence to the star he is today by learning to always face challenges, and the world, with a smile.
Keung To’s story has almost universal relevance. There is hardly any young person who hasn’t, at one point or another, struggled with self-image or experienced self-doubt. In that sense, everyone had once been the child Keung To used to be.
.
The overwhelming response to the campaign was matched by critical success. At MARKETING-INTERACTIVE's Marketing Excellence Awards 2022, a gold in Excellence in Health & Beauty Marketing, a silver in Excellence in Retail Marketing and a bronze in Excellence in Advertising were added to creative Narrow Door’s trophy collection.
And by encouraging people to make genuine connections with others through confident, bright white smiles, Darlie has itself succeeded in connecting with a younger, wider audience.
By re-stating its functional proposition through an engagingly human story as told by Hong Kong’s top idol, Darlie has successfully evolved from a venerable but uninvolving brand to one that is relatable and inspiring to younger generations of consumers.
.
"Instead of just resorting to overt celebrity endorsement of functional benefits, we decided to do something much harder - find that sweet spot where a celebrity’s personal story and our brand belief intersect to form an emotional-functional proposition that is ownable by Darlie and cannot be replicated by other brands.”
.
The campaign launched with a video featuring Keung To, the mega star with an everyman image that is in sync with Darlie’s brand personality. A mix of live action footage and animation was used to recount the young idol’s poignant coming-of-age story - how he grew from a plain, overweight boy with neither friends nor self-confidence to the star he is today by learning to always face challenges, and the world, with a smile.
Keung To’s story has almost universal relevance. There is hardly any young person who hasn’t, at one point or another, struggled with self-image or experienced self-doubt. In that sense, everyone had once been the child Keung To used to be.
.
The overwhelming response to the campaign was matched by critical success. At MARKETING-INTERACTIVE's Marketing Excellence Awards 2022, a gold in Excellence in Health & Beauty Marketing, a silver in Excellence in Retail Marketing and a bronze in Excellence in Advertising were added to creative Narrow Door’s trophy collection.
And by encouraging people to make genuine connections with others through confident, bright white smiles, Darlie has itself succeeded in connecting with a younger, wider audience.
Sponsors
Other
聖誕倒數限定之「每日一姜」
Yahoo Buzz Awards 2022
第四回合: 12.13-18 | |||
Yahoo 娛樂圈 | 人氣票王3強之一:姜濤 | IG | FB |
Yahoo Buzz Awards Site |
Sponsors
《季前賽》
Other
聖誕倒數限定之「每日一姜」
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IG@otter_keung
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